When you’re a rising artist or band on the independent music scene, it’s difficult enough to manage all the other aspects of your musical career without having to sacrifice the time and effort that you would rather put into your true passion: your music.
That’s where Indie Band Guru comes in. As a boutique agency offering digital marketing for independent bands and artists—but most importantly, as a group of music buffs who share your same passion for the independent music scene—we want to work with you to create a personalized approach towards successful marketing and help you unleash the full potential of your music career.
Digital Marketing for Independent Bands
The critical first step to success is building an image that fully captures your individual style and brand. We carefully and strategically conceptualize an online presence that truly reflects you as a band, including your website, social media profiles, email marketing, press kits, and every piece of content out there that you’re associated with.
–Artist Bios, Social Media Blurbs, Press Releases, EPKs
This written content about you may reach an audience long before your music does, which is why we help get your name out there the best way possible in order to get the public to learn about your band. We do this all while optimizing your content for maximum findability online with SEO and Google Search algorithms at the forefront.
Digital marketing for independent bands is one of the toughest things to accomplish. We’ll collaborate with you to come up with the ideal plan to increase brand awareness, help engage your fans, and promote your shows, and, of course, your music. No formula for success is identical. That is why we want to help you establish and achieve your own goals on your own terms.
Everyone thinks their own band is great; and, honestly, why wouldn’t you? Unfortunately, whether you actually are the world’s best artist or not, people will always be skeptical, which is why you need outside opinions. IndieBandGuru.com is here to help with that. We leverage the power of the Indie Band Guru blog and our sizable audience to start building to your list of links and reviews. We have built a network of additional writers, bloggers, and websites that will help get your music in front of even more potential fans.
It is crucial not to underestimate your digital look. Your logo, which is a crucial representation of who you are as an artist, can stick with you for the rest of your career. Your album cover can make the difference between someone downloading on iTunes or clicking away. The right profile picture on social media can also help you win followers and drive engagement immediately. We make sure to work with you to design the art that will perfectly establish you and your brand and provide an accurate representation of who you are as an artist.
Today, websites are everything. First impressions mean everything, and we can help start you off on the right foot. We know you need a website that is not only visually appealing but connects with your fans. As the primary introduction to your music, your website needs to be professional, credible, and convey the exact message you wish your audience to know. We have professionals on staff that can give you the innovative website you need.
Social Media Marketing
Using promotion strategies that are crucial in the industry, we’ll engage and get closer to your fans through outlets such as Facebook, Twitter, Instagram, Youtube, and even Linkedin. We use a variety of innovative tools such as Hootsuite, SocialMention, Google Analytics, and Klout, among others, to really take a look at what works best for your band. We can share your content with our ever-growing follower base at @IndieBandGuru of people with a true passion for music.
As a primary means of communication, no one can afford to not check their email nowadays. Through a series of nurturing email campaigns, we wish to create a personalized connection with your fans so they can stay up-to-date on what is new with your band. Our newsletter can reach the dedicated music professionals you so dearly need to connect with.
Photography: Live Event Coverage, Photoshoots
Whether you’re out playing shows or want to enhance your professional image to match your music goals, visuals are the key. With our award-winning and prolific photographers, you can rest assured you’ll always show the best side of yourself to your audience, online, on social media, or in print.
There’s no better time to get started than now. If you have any questions about our services, pricing, the specifics of your situation, or any other questions about digital marketing for independent bands, simply contact us. We’ll get back to you shortly. We want to share our passion and knowledge with you.