digital marketing for independent bands

When you’re a rising artist or band on the independent music scene, it’s difficult enough to manage all the other aspects of your musical career without having to sacrifice the time and effort that you would rather put into your true passion: your music.

That’s where Indie Band Guru comes in. As a boutique agency offering digital marketing for independent bands and artists—but most importantly, as a group of music buffs who share your same passion for the independent music scene—we want to work with you to create a personalized approach towards successful marketing and help you unleash the full potential of your music career.

Digital Marketing for Independent Bands

The critical first step to success is building an image that fully captures your individual style and brand. We carefully and strategically conceptualize an online presence that truly reflects you as a band, including your website, social media profiles, email marketing, press kits, and every piece of content out there that you’re associated with.

Content Marketing

A challenge that many bands face is figuring out how to go about providing unique and valuable content in the hope of influencing their target demographic in this ever-changing music industry. Your “content” is obviously your music first, but it’s only one of many kinds of content. We want to help put the spotlight on everything else—blog and social media posts, emails, videos, photos, audio files—so that your music is, truly, the end target for your audience.

Social Media Marketing

Using promotion strategies that are crucial in the industry, we’ll engage and get closer to your fans through outlets such as Facebook, Twitter, Instagram, Youtube, and even Linkedin. We use a variety of innovative tools such as Hootsuite, SocialMention, Google Analytics, and Klout, among others, to really take a look at what works best for your band.

SEO/SEM Strategy

Your brand begins with your name, a name that needs to be as visible as possible online and to your target audience. You may also be one of the best bands in, say, the “indie folk,” “trip hop,” or “electronic pop” genres. Either way, you need to dominate search results for your name and genre for everyone you need to attract. We help you get set up with robust SEO and search engine marketing strategies to keep you top of mind with your audience.

Email Marketing

As a primary means of communication, no one can afford to not check their email nowadays. Through a series of nurturing email campaigns, we wish to create a personalized connection with your fans so they can stay up-to-date on what is new with your band.

Content Writing: Bios, Social Media Blurbs, Press Releases, EPKs

The content about you may reach an audience before your music does, which is why we help get your name out there the way you want in order to get the public to learn about your band. We do this all while optimizing your content for maximum findability online.

Strategy Consultation

Digital marketing for independent bands is one of the toughest things to accomplish. We’ll collaborate with you to come up with the ideal plan to increase brand awareness, help engage your fans, and promote your shows, and, of course, your music. No formula for success is identical. That is why we want to help you establish and achieve your own goals.

Digital Strategy Campaign

Once we’ve built a strong strategy, we work with you to execute your campaign, handling much of the day-to-day tasks, so you can focus on honing your craft and making the best music possible.

Graphic Design

It is crucial not to underestimate your digital look. Your logo, which is a crucial representation of who you are as an artist, and can stick with you for the rest of your career. Your album cover can make the difference between someone downloading on iTunes or clicking away. The right profile pic on social media can also help you win followers and drive engagement. We make sure to work with you to design the art that will perfectly establish you and provide an accurate representation of who you are as an artist.

Web Design

Today, first impressions mean everything, and we can help. We know you need a website that is not only visually appealing but connects with your fans. As the primary introduction to your music, your website needs to be professional, credible, and conveys the exact message you wish your audience to know. We can help with it all.

Website Creation

There a way to manage your content in a streamlined way, and that is through the creation of a website. Not only do we want you to stand out, but we also want to create the ideal experience for your visitors. Whether it’s on the computer or mobile devices, we want your fans to be able to engage and enjoy your content every step of the way.

Photography: Live Event Coverage, Photoshoots

Whether you’re playing shows or want your professional image to match your music goals, visuals are the key to getting you out there. With our award-winning and prolific photographers, you can rest assured you’ll always show the best side of yourself to your audience, online, on social media, or in print.

Guaranteed Music Reviews

Everyone thinks their own band is great; and, honestly, why wouldn’t you? Unfortunately, whether you actually are the world’s best artist or not, people will always be skeptical, which is why you need outside opinions. You have us to help with that. We leverage the power of the Indie Band Guru blog and our sizable audience to start building to your list of links and reviews.

There’s no better time to get started than now. If you have any questions about our services, pricing, the specifics of your situation, or any other questions about digital marketing for independent bands, simply contact us. We’ll get back to you shortly.