Musicians can – and should invest – in their personal brand online. In addition to creating amazing music, they need to take the time and ensure they have a great website, social media platforms etc. For the longest time, musicians thought of their work in these terms: “I make great music and people will come.” […]
Marketing has changed a lot over the last decade or so, especially in certain industries. You could say that for some it’s becoming a much more difficult task to market a company or a brand, with some now having to think outside of the box. This applies to musicians, who are now using games and […]
Being a musician has changed tremendously over the past decade. The new tools and communications options available to you give you tremendous control over how you promote your work. It is now much easier than it used to be to make a big splash as an independent and YouTube can serve as a valuable tool […]
