If the pandemic of 2020 taught us anything, it’s that we are still connected via technology even though we may not physically be able to be close to each other. Technology has enabled the world to carry on with their personal and business lives, even if/when pandemics happen. Making sure that you are using technology to your advantage will help to make your music career business less susceptible to economic barriers. Here are a few ways to use technology to help you grow your music career.
According to David Walsh Bronxville, learning how to adapt your business to changing trends, such as technology, is one of the best ways to future proof your work. One of the best ways to accomplish this via technology is that of digital video and the internet. While you may not be able to have a camera crew on set due to different reasons, the cameras on your cell phone are still quite amazing and can allow you to provide entertainment content to your followers and fans through many different free online platforms. This means that through the use of technology, you never really have to shut down your music career as you can provide and create content for your fans, even if it isn’t put into the format of the big screen.
Social media platforms are also powerful tools to use for any entertainment company. Providing teasers, updates, and changes within your career via social media allows fans and admirers to feel connected to you, no matter what the current economic circumstances are. Companies that don’t utilize social media can cause a great disconnect with their fans, and can quickly be forgotten if they are pumping out content on a frequent enough basis.
Not only can technology help people to feel connected to their customers and fan base, but it still allows the entertainment process to get done remotely using the magic of the internet. Video can be edited and transferred online, as well as audio recordings. Legal documents can be drafted up using platforms like DocuSign and meetings can still proceed with platforms like Zoom or Skype.
As you can see, technology can help to enable you to still get the job done in uncertain times, or times of pandemic. Learning to adapt your business to the technological tools available is crucial to keeping your music business afloat and to further your livelihood.
