We always love seeing an artist hit their stride. That point when mental restrictions are lifted and musical freedom is achieved. It is then that songs seem to start pouring out at a waterfall pace. This seems to be the case for our recent discovery Rob Massard for the past few years.
The singer/songwriter from the Detroit, Michigan area blasts off with his new single, “So Very High.” A propulsive and infectious dose of indie folk rock that’s sure to get stuck in your head. Rob Massard produces his signature sound of progressive folk that blurs genre lines. He injects a dose of playful psychedelia into the mix, creating a sonic journey that feels both familiar and refreshingly unique.
Get trippy with Rob Massard
The track opens with a laid back guitar riff that immediately grabs your attention. Mesh in some soothing background vocals and the journey is set to begin as the pace picks up. Rob Massard’s vocals are a deadpan counterpoint, delivered with a nonchalant cool that perfectly complements the swirling soundscape. The rhythm section lays down a solid foundation, driving the song forward with a steady groove that’s impossible not to sway along to. There is a lot going on here but the top notch production keeps everything in its right place.
But “So Very High” is more than just a catchy tune. There’s a sense of exploration here, a willingness to push boundaries without sacrificing accessibility. The song takes unexpected turns, with swirling organ textures and trippy guitar effects that add a touch of haze to the track. It’s a sound that evokes classic indie rock influences like The Flaming Lips and The Brian Jonestown Massacre, but with a fresh twist that is all Rob Massard.
Lyrically, “So Very High” is open to interpretation. The title and references to “expanding minds” hint at psychedelic exploration, but there’s also a sense of wide-eyed wonder and childlike curiosity. Rob Massard leaves it up to the listener to decide what it all means, creating a song that’s both personal and relatable for everyone to enjoy.
Recommended if you like: The Flaming Lips, The Brian Jonestown Massacre, Tame Impala, psychedelic-tinged indie rock.
Overall “So Very High” is a stellar single that showcases the artist’s talent for crafting catchy melodies with a healthy dose of sonic experimentation. It’s a song that will stay with you long after the last note fades, leaving you wanting more. Keep an eye on this artist – he’s definitely one to watch.
