Does that headline sound discouraging? Unfortunately, it’s the reality for countless musicians. Virtual performances have become a permanent fixture in the music landscape, yet the majority of artists struggle to generate meaningful income from them. Many musicians approach online shows with the same mindset as traditional gigs, expecting ticket sales to automatically flow in. More
CONTINUE READING
Technologies like live-streaming have entirely changed how artists interact with their fans. Platforms like YouTube, Facebook, and Twitch have enhanced how artists can engage with fans through online real-time concerts. These concerts can be likened to live TV events, except they are broadcast online. There is so much convenience that comes with this technology. Artists
CONTINUE READING
For independent bands and musicians, the love for your music is only one piece of the puzzle. You also need to make sure you’re creating and nurturing multiple income streams. In an era where traditional music industry structures have evolved, indie bands are discovering more and more ways to make themselves financially stable. In this
CONTINUE READING
The music industry is a leader when it comes to change and marketing is a big part of music’s evolution. This includes the speed of new practices, technology, and above all platforms. Something new is always on the horizon, Constantly changing trends barely offer enough time to get used to anything that has just appeared.
CONTINUE READING
