Building your brand as a musician is a key part to success. Every single person in the world is unique, so you might wonder what makes you special?  The first thing to do is to figure out what is your passion. Do you have a special hidden talent? Once you’ll be clear about your passion,
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Musicians can – and should invest – in their personal brand online. In addition to creating amazing music, they need to take the time and ensure they have a great website, social media platforms etc.  For the longest time, musicians thought of their work in these terms: “I make great music and people will come.”
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The entertainment industry has been evolving greatly over the past few years. With all these new opportunities come new challenges. We caught up with branding and marketing leaders from The 1220 Agency to get thier take on what it takes to build your own brand:   The industry has changed so much. How does your
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