Being a musician has changed tremendously over the past decade. The new tools and communications options available to you give you tremendous control over how you promote your work. It is now much easier than it used to be to make a big splash as an independent and YouTube can serve as a valuable tool
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The principles of running a business and marketing a band to the point of making actual money are not that different. Just so happens that this business is music. There’s an old saying that goes something like “build it and they will come”. It’s an old saying because in today’s world it should read “build
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