This is such an important question? Can you answer it in 30 seconds or less? Unfortunately, most artists can’t do this. Here is a great video with Derek Sivers, founder of CD Baby and all around music marketing genius, describing exactly what I am talking about. Learn from it:

Now take some time and write up your own description of your music.  Memorize this and be able to recite it word for word whenever someone asks about your music.  Use a similar description on your website as well.  Make people want to take the time out of their day to listen to your music and come see a live show.

Let me here some of your descriptions. Why would I listen to your music?

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