Much of today’s new music discovery is done on the internet.  YouTube is the go to for young teens to find and listen to new music.  Today’s society wants the visual stimulation in addition to the sounds pleasing to their ears.  With today’s technology there is no excuse not to have a music video attached to every song you record.  It doesn’t have to be a rich idea with a big budget including car chases and CGI throughout.  Just get something down that you can pair with the music.

Follow the lead of Austin McGrath.  The lo-fi electro-pop songwriter has done exactly what is needed on his video for “Where The Girls Don’t Care”.  A simple kaleidoscope provides the visuals for the mellow track.  Enjoy the video below:

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