6 Ways Artists Can Use TikTok to Promote Their Music


Promoting your music as an artist can be a challenging task when you’re starting out. However, in today’s day and age of digital media, there are several ways you can promote your music online.

TikTok is a great way to promote your music in 2021. With over 1 billion active users, out of which 130 million are in the United States alone, this platform can help you gain exposure and share your talent with the world. So, whether you’re a music producer, vocalist, instrumentalist, or anything else, here are 6 ways that can help you in the process to get your music heard.

1. Get Your Music Uploaded on TikTok

The first step in promoting your music on TikTok is getting your music uploaded onto the platform. What this means is that your songs and music will be uploaded onto TikTok’s music library. Once your music is uploaded onto TikTok’s music library, users can easily search for your music and use it in their TikTok videos. Another benefit of this is that every time a user uses your song or music in their video, you will earn money. To get your music uploaded onto TikTok, you can consider using CD Baby as they can help you distribute your music. Check out CD Baby HERE

2. Find The Best 15-Second Part of Your Song

The second way you can promote your music on TikTok efficiently is by finding the perfect 15-second part from your music or track that will engage listeners and grab their attention. TikTok runs on short 15-second videos, so it is necessary for you to find the best 15-second moment of your music that is bound to mesmerize the listener. The 15-second part of your music or song can be the catchiest or grooviest part that should create a deep impact on the listener. Once your music starts trending on TikTok reels and videos, users are bound to search for the full track, which therefore will help you promote your music in an efficient manner. 

3. Follow Other Artists and Collaborate with Them

The third way you can promote your music on TikTok is by following other musicians and artists and also collaborating with them on TikTok. Following other artists on TikTok is a great way to see what is trending and how they are engaging with the audience. This can help you get a better idea of how music promotion works on TikTok. Plus, with TikTok’s “Duet” video feature, you can make collaborative videos with artists and other users that can also feature various instruments, unique music genres, and much more. Collaborating with other artists using TikTok’s duet feature is a great way to promote your music as it reaches a wider audience and can help you grow your fan base and followers. 

4. Engage in TikTok Challenges & Contests

TikTok challenges and contests are a great way to get your music viral and grow your fan base rapidly. You can also create your own challenge on TikTok and encourage others to participate in it. Plus, you can also give users prizes if they participate in your challenges. These prizes can be a reward like; exclusive access to your upcoming track or a shoutout from you, or anything else that you can think of. 

Be creative and don’t be afraid from trying new things! TikTok can be a great place to explore and bring out your creativity. Use your imagination and create innovative and fun challenges which feature your 15-second music piece and encourage others to try it. An example of this was the famous “Old Town Road” Challenge that featured Lil Nas X’s Billboard hit single “Old Town Road”. 

5. Use Trending Hashtags and Catchy Song Titles

Another way to promote your music on TikTok is to use catchy song titles. This is because if your track does go viral, chances are people will remember its name only if it is something unique and catchy. This can help draw attention to your music and increase your fan base in a short amount of time. Try to use a title that is similar to the lyrics in your 15-second hook as that is what the audience will be listening to. The other thing that you should focus on is hashtags. 

Hashtags are like keywords that can help your music and content show up on TikTok when they’re searched for. That is why it is crucial to use trending hashtags that are being searched currently. This can help promote your music to a wider audience and even make your music go viral. Try and search for hashtags that are trending in your music genre or category, as that will help get your music to people who can resonate with it and will want to hear more.

6. Promote Your TikTok Videos Everywhere 

The final thing that you can do to promote your music on TikTok is to do cross-platform promotion. This means that you should promote and share your TikTok videos on all your social media platforms like Facebook and Instagram as this will help you increase your followers on TikTok and build your own community. You can share your TikTok videos on your Instagram or Facebook stories. This can also be helpful if you are just starting out on TikTok and want to increase your followers. 


We hope that this information will help you in promoting your music on TikTok. While TikTok is a place where teenagers make up the majority of the audience, it has tremendous potential to help you grow as an artist and amass a huge fan following. Just be consistent and keep up with the latest trends on TikTok and you are bound to grow and influence a wide range of audiences. We wish you all the best in your musical journey! 

About The Author
Nick Voorhees is an electronic music producer and the owner of the music industry start-up Melody Nest. He is a graduate of the University of California, Santa Cruz, and Icon Collective College of Music, and has been working in the music industry for nearly 10 years.

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