Vancouver based genre-bending music trio I M U R recently released their single “Sad Girls Club.” Their genre is hard to describe, which is absolutely a good thing. The song has moody lyrics and trippy breakdowns wrapped up in catchy dreamy beat that keeps you hooked. The group is described as a mix of pop, electro-pop and R&B with their own twist. Their third album My Molecules is coming out June 25th. I think it’ll be the perfect anthem for the summer, especially with adjusting to the changes we’ve gone through with COVID-19. The accompanying music video is aesthetically pleasing filled with red neon lights, skate parks, arcades, and the lead singer ironing her own head all presented in a dream-like state.
I M U R’s singer and songwriter, Jenny Lea, describes the single, saying, “Sad Girls Club is about the trickery our subconscious mind plays on us when we’re feeling low. It’s about Self-deprecation, unworthiness, and being burdensome.” Producer and multi-instrumentalist Amine Bouzaher adds, “Ironically, a lot of negative thoughts combined to create an epic, dark banger, and we were able to pour all of those feelings into the production of the track. It’s always amazing to see what incredible art and positivity can come from channeling negative thoughts and feelings.” Producer/guitarist Mikey J Blige encapsulates the overall vibe and says, “It’s ok at any age to feel like an emo kid that loves pop music AND trap music.”
Watch the official music video for “Sad Girls Club”
“Sad Girls Club” was inspired by the first month of quarantine. Like many of us, Jenny found it difficult to distract herself with everyday life and her inner demons began to surface. She said “Sad Girls Club was my break-through from the block, but also by expressing my fears in a tangible way, it helped to pull me out of the mud.” Many creatives found it difficult to be inspired during COVID, and you can really get a feel for her frustration in the song.
Just by listening to the first few seconds of the song, I was instantly hooked. It’s a song I could see myself listening to after I finally get to have a night out with my friends (hopefully) this summer. It’s fun definitely has an emotional undertone, it fits well between the fun of going out to the club and the low you get once you’re home all alone. The music video was one of the best I’ve seen recently. The visuals were all so different but flowed well together. I’m going to have this song on repeat for awhile, and I can’t wait for the rest of the album to drop.